First came Flash Mobs, spontaneous, happening-style events like the public pillow fight shown here. Now there’s a great spin on the concept, the relatively new Cash Mob, which encourages folks to shop locally — all at the same time and place.
The basic idea is simple. A message goes out, typically via Twitter, announcing that a Cash Mob will take place at a designated time and location (generally, a store). Organizers are strongly encouraged to let the business in on the event well ahead of time. In addition to encouraging lots of sales at the chosen business, Cash Mobs have a few other clear benefits: – Read more